Know Your Users, Build What They Need
Transform assumptions into insights. Create digital experiences grounded in what your users actually think, feel, and do.
Back to HomeWhat This Service Delivers
You'll gain a clear, evidence-based understanding of who your users are and what drives their decisions. This isn't about guesswork or assumptions. It's about systematic research that reveals the real needs, frustrations, and motivations of the people you're designing for.
Through this process, you'll receive detailed user personas that feel like real people, journey maps that show exactly where experiences break down, and strategic recommendations that connect user needs directly to business outcomes. Every insight comes with practical implications for your design and development decisions.
More than data, you'll feel confident in your direction. You'll have the clarity that comes from knowing your decisions are based on real user feedback, not internal debate or personal preference. This foundation changes how your team approaches every subsequent choice.
The Challenge You're Facing
Perhaps you've built something based on what seemed logical, only to find users struggling with parts you thought were straightforward. Or maybe you're seeing engagement metrics that don't match your expectations, but you're not sure why certain features go unused while others create confusion.
Internal discussions about user needs might lead to disagreements because everyone has different assumptions about what users want. Without real user input, these debates continue without resolution. Development resources get spent on features that seem important but don't address actual pain points.
This uncertainty affects everything from prioritization to design decisions. You need a foundation of understanding that goes beyond opinions and gives your team a shared reference point for making choices that truly serve your users.
Our Research Approach
We start by understanding your context through stakeholder interviews, reviewing existing data, and defining specific research objectives. This ensures our research focuses on questions that matter for your business and users.
Direct User Conversations
We conduct in-depth interviews with your actual users or target audience. These conversations reveal not just what people do, but why they do it. We listen for the unstated needs and frustrations that surveys often miss.
Behavioral Analysis
Through observational research and usage pattern analysis, we see how people actually interact with digital products in their natural context. This often reveals gaps between what users say they do and what they actually do.
Strategic Synthesis
We organize findings into frameworks that guide decision-making. User personas capture who you're designing for. Journey maps show where experiences succeed or fail. Strategic recommendations connect insights to specific actions your team can take.
How We'll Work Together
This service typically spans six to eight weeks, though timing can adjust based on your needs and participant availability. Throughout the process, you'll stay informed and involved at key decision points.
Planning Phase
We meet with your team to understand business objectives, discuss what you already know about users, and define specific research questions. You'll review and approve our research plan before we begin.
Research Execution
We conduct interviews, observations, and analysis. You're welcome to observe sessions if you'd like. We provide weekly updates on progress and emerging themes, so there are no surprises at the end.
Insight Delivery
We present findings in a working session with your team, walking through personas, journey maps, and strategic recommendations. This isn't just a report handoff—it's a collaborative discussion about implications and next steps.
Ongoing Reference
You receive all research materials in formats your team can reference and share. We're available for follow-up questions as you begin applying insights to design decisions.
Investment Details
User Experience Research & Strategy
Complete research engagement
€5,500
What's Included
Stakeholder interviews and project kickoff
10-15 user interviews with target audience
Detailed user personas with needs and behaviors
User journey maps showing pain points
Competitive analysis and market positioning
Information architecture recommendations
Strategic recommendations with priorities
Comprehensive research documentation
This investment covers the complete research process from planning through delivery. Payment can be structured with 50% at project start and 50% upon completion, making it easier to manage your budget.
Why This Approach Works
User research isn't a new concept, but systematic application of research methods consistently produces better outcomes than design based on assumptions alone. Organizations that invest in understanding users before building solutions tend to create products people actually want to use.
Reduced Development Waste
When design decisions are based on user needs rather than assumptions, teams spend less time building features that users don't need or won't use. This translates to more efficient use of development resources.
Clearer Direction
Research findings give teams a shared understanding of who they're designing for and why. This reduces internal debate and helps prioritization decisions become more straightforward.
Foundation for Growth
Understanding core user needs provides a framework for evaluating future opportunities. As your product evolves, these insights continue informing decisions about what to build next.
Timeline expectations: Most research projects of this scope take six to eight weeks from kickoff to final delivery. The exact duration depends on participant recruitment, scheduling coordination, and your team's availability for review sessions.
Our Commitment to You
We're confident in the value of systematic user research, but we also understand that choosing a research partner involves trust. Here's what we commit to throughout our engagement.
Transparency
You'll know what we're doing and why at every stage. Research plans, methodologies, and progress updates keep you informed. No surprises, no jargon-filled reports that obscure actual findings.
Practical Insights
Every deliverable connects to actionable implications. We don't just document what we learned—we help you understand what it means for your specific situation and what you might do about it.
Quality Standards
Our research follows established UX research methodologies. We recruit appropriate participants, use tested interview techniques, and apply rigorous analysis to ensure findings are reliable.
Satisfaction Focus
If you're not finding value in our work, we want to know immediately so we can address it. We include regular check-ins to ensure the research is meeting your needs and expectations.
We also offer a no-obligation consultation before you commit. This lets us discuss your specific situation, answer questions about the research process, and ensure this service is right for what you're trying to achieve.
How to Get Started
Beginning a research engagement is straightforward. Here's what happens next if you decide to move forward.
Initial Conversation
Reach out through our contact form or call us directly. We'll schedule a 30-minute call to discuss your situation, research needs, and whether this service is a good fit. No pressure, no sales pitch—just an honest discussion.
Project Scoping
If we both agree to proceed, we'll have a more detailed discussion about scope, timeline, and specific research objectives. You'll receive a clear proposal outlining what we'll deliver and when.
Project Kickoff
Once you approve the proposal and we handle the paperwork, we'll schedule a kickoff meeting with your team. From there, research begins according to the agreed timeline.
Most clients find it helpful to have a general sense of their research questions before our first conversation, but this isn't required. We can help you refine your objectives during our initial discussions.
Ready to Understand Your Users?
Let's discuss how user research can give your team the insights needed to make confident design decisions.
Schedule a ConsultationExplore Other Services
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€4,200
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